Production underway Summer 2018
Matty D. Media is excited to announce a new project for the Salina Police Department. Our video production company will be featuring police officers as a part of the department's ongoing recruitment efforts.
The video production will be documentary-style.
Video production began with crews capturing images from an annual event---"Fishing with a Cop" at Lakewood Park in Salina.
Camera crews with Matty D. Media will also be filming scenes from this year's Smoky Hill River Festival. The project will include unscripted interviews with a handful of real police officers. Please follow the Salina Police Department's Facebook page to watch these video segments later this year.
Matty D. is posting more videos about this project to Instagram...
5 Quick tips for video marketing repurposing
New Ways to leverage Matty D. Media videos you've invested in
By Matt DeSarle
So you've invested in a high-quality piece of video content with Matty D. Media. Good for you! Your brand is likely standing out against the competition, and your clients are becoming educated about the problems you solve.
Now it's time to keep the momentum going.
Take that opportunity to share a new written post about that subject matter and share the video with it.
You can see the "Create New Post with Video" button just above this line.
The headline and video views counter will remain rooted to the original video asset. Go to your company's video library on the Facebook business page. Click on that video. You should see an option to "create a new post" with this video. This button has been a moving target in Facebook's ever-changing layout. But it's consistently been in the video library.
A good rule-of-thumb is to implement this tactic once every quarter. This can appeal to new followers, but also people who missed the first post or who were less interested in the news "hook" that was written about in the first Facebook post.
If using Constant Contact, Mail Chimp, or a similar program, create thumbnail images that include a play button within the design. Adding a play button to a photo can be an easy task, especially if you employ someone with basic Photoshop knowledge. If you are writing an e-mail in a more traditional format, include YouTube links, which generate their own preview look with a play button in the body of the e-mail.
4. Launch, and/or cross-promote a YouTube channel
Now that you have a YouTube channel with videos produced by Matty D. Media, use your other social media platforms to cross-promote your updated YouTube channel. For example, ask Facebook followers to subscribe on YouTube so that they can see more of your team's videos in one place. YouTube channels can be launched from a Google profile page. If you have a business with a physical address, you should have or seek out a Google profile. Google owns YouTube.
5. Throw a party!
Watch parties are the best. For one, they're a business expense. And, they both rally your base of customers while thanking them for their patronage. Consider letting your customers know that they will be the first ones to watch your brand's video "premiere." This can be a good opportunity to get last-minute feedback before launching the video elsewhere, but it can also excite your loyal followers to want to like, share and comment once your video is public. A watch party is the perfect excuse to plug in a big screen TV and serve some fine food and drinks!
BY MATT DE SARLE
Or, at least, that is a popular thought.
First, there was another mysteriously cryptic update from Facebook (and its perpetual moving-target-algorithm). Mark Zuckerberg says that, "you’ll see less public content like posts from businesses, brands, and media," as his platform pushes for more "meaningful" interactions between people and families.
Here are three reasons why I argue small business owners should chill out and actually welcome these changes
1. Aren't you diversified?
Like a great investment strategy, a digital marketing plan should be well-balanced. A business owner might be concerned if a majority of her revenues come from one client. That one client may experience a change and stop doing business. In a similar respect, if your business marketing was reliant solely on YouTube or Facebook in the first place, you weren't doing it right.
And it's not just about a digital marketing plan. Use this time of major change to "re-balance your portfolio" with traditional methods of marketing. Don't undervalue the benefits of going out and meeting prospective clients and business associates where they are. Business networks are a great example.
2. You're the best in your area, right?
Whether its a geographic area or a niche that you serve remotely, the marketing content you have been producing on Facebook or YouTube should be addressing the problem that your business is solving and why it's the best.
Therefore, if you are truly serving that niche, you should still be providing resources and fostering a community that is growing on Facebook or YouTube. Offer content that keeps them coming back.
Inbound marketing is an important piece of this equation. If you continue to create more relevant content for your target audience, watch times will continue to improve on your company website, for example.
Continue to refine how your product or service differs. Create a community around that narrative.
3. Bring the adults to the table.
Instead of complaining about the "death blow for organic reach," learn about how your brand can become the leader in its area by investing more time and resources into Facebook and YouTube. Let your competitors be the ones who complain and languish with inactivity on those platforms.
The truth is, we all know that the policies of these platforms are ever-changing. If you unplug now, or even this quarter, you will be one or two steps behind being able to take advantage during the next policy change.
Matty D. Media is a video production and social media marketing company based in Lawrence, Kansas.
All feedback about this editorial are welcome. Of course, we would love to help you or your business colleagues help grow their digital marketing. Whether you're a blog reader or a prospective client, we invite you to submit feedback on the contact form below.
Matty D. Media Produces 15 Second Social Media Ads
Matty D. Media is a social media marketing and video production company in Lawrence, Kansas. We are producing an increasing number of short commercials for Facebook and other digital platforms.