Seed company plants sophisticated Facebook ad campaign
This week, 12 different videos are premiering on Facebook as part of a sophisticated advertising campaign for a 4th generation seed company in Ottawa, Kansas. Midland Genetics is telling farmers in Nebraska, Kansas, and Missouri what types of corn and soybean seed performed the best in each state. Matched with customer testimonials and insight from district representatives, Midland's story of locally-adapted research is being delivered on Facebook news feeds.
Billy Willson, a digital strategist in Olathe Kansas, and owner of Willson Media, joined forces with Matty D. Media on this newest campaign. Willson is writing and planning unique Facebook posts to reach different farming communities. Matty D. Media has produced 12 different videos about how different seeds are performing in those unique communities. Midland Genetics has hundreds of combined research plots within those three states. The voiceovers were written by Midland Genetics marketing director, Wes Sylvester. and Matty D. Media owner Matt DeSarle. The footage was gathered at the Midland Genetics headquarters throughout 2017, including its annual field day.
Matty D. Media LLC is a video production company in Lawrence Kansas focused on small businesses and local organizations. Owner Matt DeSarle is building a brand based on his professional background as a television producer for local news stations. The distribution approach for this campaign with Midland Genetics is similar to how content is segmented for national affiliates in the TV news industry.
Are you a small business owner brainstorming a Facebook video good enough to justify a boost with ad spending?
If you don't have a compelling video, no amount of ad spending will make your target audience pay attention.
Chiropractor Amerlia Rodrock recently reversed the video production vs. ad spending ratio. She started the process by considering what Facebook videos her clients would care about. She then invested a small amount into the video production and waited on spending ad dollars.
Dr. Rodrock and Matt DeSarle of Matty D. Media LLC sat down to brainstorm a video series to showcase her clients. By featuring local families, Dr. Rodrock had the ability to gauge organic reach on Facebook before committing to a costly ad budget. (Scroll to the bottom to learn about the costs of producing a video series).
The video series launched in 2016 with three of six videos posted in March. Dr. Rodrock received more than 13,000 video views on Facebook combined within that first month. Only one of the videos was given a modest boost with ad spending. The business page itself had less than 700 followers when the video campaign began. Dr. Rodrock said that, within the first month of the video series premiering on Facebook, six new clients booked appointments after watching. Dr. Rodrock feels that the number is higher, but not everyone admits to the video being the reason.
The video series focuses on chiropractic care for expectant mothers, young families and newborn babies. Each of the six videos are three minutes long. Matty D. Media and Dr. Rodrock call the series #WellAdjustedWednesday, posting a new video every week.
Matty D. Media LLC will produce a 6-part video series starting at $1750. The package includes sit-down interviews, two-cameras to cover action shots, professional lighting, audio and direction. The package is also geared for a one day video shoot, which was the case in Dr. Amelia Rodrock's project. For more information, please e-mail firstname.lastname@example.org or call (913) 735-0783.