Production underway Summer 2018
Matty D. Media is excited to announce a new project for the Salina Police Department. Our video production company will be featuring police officers as a part of the department's ongoing recruitment efforts.
The video production will be documentary-style.
Video production began with crews capturing images from an annual event---"Fishing with a Cop" at Lakewood Park in Salina.
Camera crews with Matty D. Media will also be filming scenes from this year's Smoky Hill River Festival. The project will include unscripted interviews with a handful of real police officers. Please follow the Salina Police Department's Facebook page to watch these video segments later this year.
Matty D. is posting more videos about this project to Instagram...
Matty D. Media is excited to begin video production to celebrate the K-State Research and Extension office operating in Douglas County for 100 years. Filming began with interviews and beauty shots gathered at the 2018 Master Gardeners Spring Fair.
K-State Research and Extension is a short name for the Kansas Agricultural Experiment Station and Cooperative Extension Service, according to its website. It's a partnership between Kansas State University and federal, state, and county government, with offices in every Kansas county.
Matty D. Media is a premium video production service for companies and organizations around Lawrence, Kansas. Call (785) 917-1999 for a free estimate.
Seed company plants sophisticated Facebook ad campaign
This week, 12 different videos are premiering on Facebook as part of a sophisticated advertising campaign for a 4th generation seed company in Ottawa, Kansas. Midland Genetics is telling farmers in Nebraska, Kansas, and Missouri what types of corn and soybean seed performed the best in each state. Matched with customer testimonials and insight from district representatives, Midland's story of locally-adapted research is being delivered on Facebook news feeds.
Billy Willson, a digital strategist in Olathe Kansas, and owner of Willson Media, joined forces with Matty D. Media on this newest campaign. Willson is writing and planning unique Facebook posts to reach different farming communities. Matty D. Media has produced 12 different videos about how different seeds are performing in those unique communities. Midland Genetics has hundreds of combined research plots within those three states. The voiceovers were written by Midland Genetics marketing director, Wes Sylvester. and Matty D. Media owner Matt DeSarle. The footage was gathered at the Midland Genetics headquarters throughout 2017, including its annual field day.
Matty D. Media LLC is a video production company in Lawrence Kansas focused on small businesses and local organizations. Owner Matt DeSarle is building a brand based on his professional background as a television producer for local news stations. The distribution approach for this campaign with Midland Genetics is similar to how content is segmented for national affiliates in the TV news industry.
BY MATT DE SARLE
Or, at least, that is a popular thought.
First, there was another mysteriously cryptic update from Facebook (and its perpetual moving-target-algorithm). Mark Zuckerberg says that, "you’ll see less public content like posts from businesses, brands, and media," as his platform pushes for more "meaningful" interactions between people and families.
Here are three reasons why I argue small business owners should chill out and actually welcome these changes
1. Aren't you diversified?
Like a great investment strategy, a digital marketing plan should be well-balanced. A business owner might be concerned if a majority of her revenues come from one client. That one client may experience a change and stop doing business. In a similar respect, if your business marketing was reliant solely on YouTube or Facebook in the first place, you weren't doing it right.
And it's not just about a digital marketing plan. Use this time of major change to "re-balance your portfolio" with traditional methods of marketing. Don't undervalue the benefits of going out and meeting prospective clients and business associates where they are. Business networks are a great example.
2. You're the best in your area, right?
Whether its a geographic area or a niche that you serve remotely, the marketing content you have been producing on Facebook or YouTube should be addressing the problem that your business is solving and why it's the best.
Therefore, if you are truly serving that niche, you should still be providing resources and fostering a community that is growing on Facebook or YouTube. Offer content that keeps them coming back.
Inbound marketing is an important piece of this equation. If you continue to create more relevant content for your target audience, watch times will continue to improve on your company website, for example.
Continue to refine how your product or service differs. Create a community around that narrative.
3. Bring the adults to the table.
Instead of complaining about the "death blow for organic reach," learn about how your brand can become the leader in its area by investing more time and resources into Facebook and YouTube. Let your competitors be the ones who complain and languish with inactivity on those platforms.
The truth is, we all know that the policies of these platforms are ever-changing. If you unplug now, or even this quarter, you will be one or two steps behind being able to take advantage during the next policy change.
Matty D. Media is a video production and social media marketing company based in Lawrence, Kansas.
All feedback about this editorial are welcome. Of course, we would love to help you or your business colleagues help grow their digital marketing. Whether you're a blog reader or a prospective client, we invite you to submit feedback on the contact form below.