Seed company plants sophisticated Facebook ad campaign
This week, 12 different videos are premiering on Facebook as part of a sophisticated advertising campaign for a 4th generation seed company in Ottawa, Kansas. Midland Genetics is telling farmers in Nebraska, Kansas, and Missouri what types of corn and soybean seed performed the best in each state. Matched with customer testimonials and insight from district representatives, Midland's story of locally-adapted research is being delivered on Facebook news feeds.
Billy Willson, a digital strategist in Olathe Kansas, and owner of Willson Media, joined forces with Matty D. Media on this newest campaign. Willson is writing and planning unique Facebook posts to reach different farming communities. Matty D. Media has produced 12 different videos about how different seeds are performing in those unique communities. Midland Genetics has hundreds of combined research plots within those three states. The voiceovers were written by Midland Genetics marketing director, Wes Sylvester. and Matty D. Media owner Matt DeSarle. The footage was gathered at the Midland Genetics headquarters throughout 2017, including its annual field day.
Matty D. Media LLC is a video production company in Lawrence Kansas focused on small businesses and local organizations. Owner Matt DeSarle is building a brand based on his professional background as a television producer for local news stations. The distribution approach for this campaign with Midland Genetics is similar to how content is segmented for national affiliates in the TV news industry.