How to upload, edit and share video on Instagram
This article is designed to help small business owners and managers of local organizations who want to leverage Instagram to build their brand. After you cover the basics here for properly sharing video, learn how to use the "stories" feature on Instagram. This article explains the basic workflow for sharing a video from your phone's photo/video library onto Instagram.
1. Capture the moment
Capture a moment by taking a video with your phone. Popular videos on Instagram are only between 5 seconds and 15 seconds long. The maximum length for a video is one minute. This allows for quick actions, like panning from one subject matter to a second one. Pick moments that include a spokesperson, or a compelling visual and/or sound. The more natural, the better.
2. Upload the video
4. Choose a filter
Instagram offers 24 different photo (and video) filters. These filters are what helped Instagram gain its popularity in the first place. Experiment with how the filter will enhance your visual before moving forward. For example, the Amaro filter brightens the center of your picture. The Hudson filter gives the video (or photo) a blue tint. You can preview your video by playing it with a filter selected before moving forward.
Swipe from left to right to preview how different filter choices will appear in the end.
5. Pick a cover photo for your video
6. Trim your video
After you have finished all of the above steps, click next and publish your video! You will have the option to tag a location, or tag other Instagram users, which is similar to most social media platforms. See the photo below for what that final screen looks like.
Matty D. Media is a video production and social media management company in Lawrence, Kansas. We welcome your feedback! Please comment below, e-mail firstname.lastname@example.org or call (913) 735-0783 with feedback or questions.